SAME’s strongest documented strength is design and fashion credibility. The Los Angeles label, founded by fashion influencer Shea Marie, built its name on minimal, body-conscious luxury swimwear in solid colors and metallic finishes, and has been worn by celebrities including Kendall Jenner, Bella Hadid and Hailey Bieber, according to Australian retail press. SAME (styled SAME Los Angeles and originally Same Swim) is a women’s luxury fashion brand. It has expanded from swimwear into year-round ready-to-wear, including dresses, gowns, knits, denim, leather, outerwear, jewelry and a children’s line called Samesies. What sets it apart is a trend-led, “attainable luxury” positioning, with swim and resort pieces designed to photograph well on holiday and a fashion-forward fall and winter collection.
Prices sit firmly in the luxury tier. Current ready-to-wear includes the Tailored Lace Blouse ($398), Halter Knit Bodysuit ($358), Relaxed Cashmere Turtleneck ($478), Lightweight Knit Mini Dress ($528), Tailored Silk Duster ($598), Leather Pencil Skirt ($698), Cut Out Gown ($798), Cropped Trench ($1,698), Shearling Long Coat ($2,698) and Pony Hair Trench Coat ($3,198). Denim includes The Perfect Long Short ($348), The Denim Pencil Maxi Skirt ($398), The Perfect Jean ($428), The Relaxed Low Rise Jean ($458) and The Barrel Jean ($498). Trustpilot reviewers mention swim tops around $160 and one-piece swimsuits around $400. Ready-to-wear sizes typically run XS to L, and denim from 23 to 32. SAME also sells through retail stockists, listed in a store locator.
The honest caveat is serious: SAME’s Trustpilot profile is small and unclaimed (19 reviews, a 1.7 TrustScore), and 95% of reviews are one-star. A buyer whose $160 swim top lost its pearl after one wear said “They instead gave me a $50 gift card,” and another described the refund rules this way: “no matter which option you choose, you lose money.”
Quick Highlights
✅ Trend-setting luxury swimwear in solid colors and metallic finishes
✅ Worn by celebrities, according to retail press
✅ Expanded ready-to-wear: dresses, gowns, knits, leather and outerwear
✅ Premium denim, from shorts to barrel and low-rise jeans
✅ Matching sets, bridal and wedding-guest edits
✅ Children’s swim line (Samesies)
✅ Jewelry, belts and scarves to complete looks
✅ Fall and winter collections, not just summer swim
✅ Sold online and through retail stockists
✅ International shipping with local currencies
✅ Distinctive, photo-friendly silhouettes
✅ Strong brand recognition among fashion followers
❌ Trustpilot score of 1.7 from 19 reviews, with 95% one-star
❌ Swim tops run very small, according to multiple buyers
❌ Short 14-day return window, restocking fees and refund deductions reported
❌ Returns refused over alleged marks or stains, according to several buyers
❌ Quality problems reported on expensive pieces (loose buttons, lost embellishments)
❌ Slow or no replies from customer service, according to reviewers
❌ Very high prices for ready-to-wear and outerwear
Why Trust This Review
We analyzed SAME’s Trustpilot profile (19 reviews, a 1.7 TrustScore, 95% one-star and 5% two-star, unclaimed, with no review invitations) and SAME’s official product listings and prices, plus brand background from retail and fashion press. The Trustpilot sample is small and includes older reviews, and SAME has not claimed the profile, so it may not reflect every customer’s experience. GlossGirly has no commercial relationship with SAME that affects this verdict. Sun-safety note: swimwear isn’t sun protection. Use broad-spectrum sunscreen and reapply after swimming.
Full Review Breakdown
Design and Brand Positioning
SAME’s design language is the reason people buy it. The swim line is minimal and body-conscious, with clean cuts, solid colors and metallic fabrics rather than busy prints, plus embellished details like pearl and hardware accents. That look has made SAME a staple in celebrity and influencer holiday photos. The brand has since grown into a full lifestyle line, including knit bodysuits, lace blouses, silk dusters, cut-out gowns, leather skirts, shearling and pony-hair coats, and denim in relaxed, barrel and low-rise fits. Bridal, wedding-guest, vacation and day-to-night edits make it easy to shop for occasions. For shoppers who want a recognizable, fashion-forward label and are comfortable with luxury prices, SAME’s catalog is genuinely appealing.
Sizing and Fit
Sizing is the most common practical complaint. Several Trustpilot buyers say swim tops run far smaller than the size chart suggests, with one saying a small top looked like a child’s size. Another said the tops don’t stay in place on anyone above a B cup once wet, which is a real concern for ocean swimming. Ready-to-wear sizing generally runs from XS to L, with some outerwear in XS/S and M/L, so the range is limited for curvier or plus-size shoppers. Because returns appear to be costly and strict (see below), getting the size right the first time matters more than usual. Our advice is to measure carefully, read fit notes on each product page, and ask customer service before ordering if you’re between sizes.
Returns, Refunds and Customer Service
Returns are where SAME draws the sharpest criticism. Reviewers describe a 14-day return window, restocking fees, a 12% deduction on refunds to the original payment method, and paid return shipping. Several buyers say returns were refused or charged because SAME claimed items were marked or stained, including a $200 fee over light makeup transfer, according to one reviewer. Others say a return was canceled after they had already mailed the item, a faulty pearl top was offered only a $50 gift card, and a wrong item was never replaced. Some reviewers mention slow or missing email replies and no phone line. Read the full return policy before buying, try items on carefully over underwear and without makeup, keep tags attached, photograph items on arrival, and pay with a card that offers dispute protection.
Quality and Value
At SAME’s prices, buyers expect flawless construction, and some say they didn’t get it. One reviewer said buttons fell off a roughly $400 swimsuit straight out of the bag, another said a pearl detail fell off a $160 top after one wear, and another said a glitter swimsuit was poorly cut. Not every buyer leaves a review, and Trustpilot’s sample is small, so these may not represent the whole customer base. But combined with strict return terms, they make SAME a high-risk purchase. Value depends on whether a piece fits perfectly and lasts. If you love a specific SAME design, buying through a retail stockist with a clearer return policy, or trying it in person, may reduce your risk.
Best Products Worth Buying
A black tailored lace blouse from SAME’s fall and winter collection, in XS to L. It’s best for evening outfits paired with denim or a leather skirt. Lace is delicate, so check seams and lace edges on arrival and store it folded rather than hung. Confirm return terms before buying, given reviewer reports.
SAME’s barrel-leg jean comes in several washes, including white, vintage light, black and dark indigo, in waist sizes 23 to 32. It’s best for fashion-forward everyday wear. Barrel fits vary widely between brands, so compare the size chart against a pair you already own. Try on at home without shoes or makeup to protect your return eligibility.
A halter knit bodysuit in a chartreuse shimmer, in XS to M. It’s best for layering under blazers or with denim. Bodysuits depend on torso length, so check measurements carefully. Hand-wash or follow care labels closely to protect the knit and shimmer finish.
SAME’s signature swim pieces in solid and metallic finishes are the brand’s original category. They’re best for holidays and photos rather than active swimming. Several buyers say tops run very small and don’t stay secure for fuller busts when wet, so size carefully and consider styles with more coverage or support. Rinse after every swim to protect embellishments.
What Customers Actually Think
Note: All of SAME’s current Trustpilot reviews are negative, and there are no positive Trustpilot quotes to share. The quotes below reflect that.
“Quite literally the worst experience I have ever had with any brand.” — Emily Hartman, Trustpilot reviewer (US, 1 star, Swimsuit order)
“Zero quality control” — Annika, Trustpilot reviewer (Puerto Rico, 2 stars, Grace swimsuit)
“The size chart on their website is inaccurate.” — Jenifer Hassell, Trustpilot reviewer (US, 1 star, Bathing suit top)
“The tops are wayyyy too small for anyone with more than a b cup.” — EM, Trustpilot reviewer (French Polynesia, 1 star, Swimsuits)
“Was prepared to eat a 25$ restocking fee, not lose out on 395$!” — Deb A., Trustpilot reviewer (US, 1 star, Mini ruffle dress)
Is It Worth It?
Only with caution. SAME is worth considering for fashion-focused shoppers who love its specific designs, know their size, and accept luxury pricing. But strict returns, reported fees, sizing problems and service complaints make buying directly risky. Read the return policy in full, measure carefully, consider buying from a stockist, and pay with dispute protection. If you want an easier experience, choose a better-reviewed luxury swim brand.
Competitors Table
Feature | SAME | Bydee | Runaway The Label | Rat & Boa | The Frankie Shop | Odd Muse |
Specialty | Luxury swim and ready-to-wear | Check site | Check site | Check site | Check site | Check site |
Example price | Ready-to-wear $358–$3,198; denim $348–$498 | Check site | Check site | Check site | Check site | Check site |
Return terms | 14 days with fees (per reviewers) | Check site | Check site | Check site | Check site | Check site |
Trustpilot score | 1.7 (19 reviews) | 4.3 (168 reviews) | 2.8 (about 3,000 reviews) | 3.4 (about 1,000 reviews) | 3.9 (461 reviews) | 4.0 (about 3,400 reviews) |
FAQs
Who founded SAME?
SAME was founded in Los Angeles by fashion influencer Shea Marie, with co-founder Ryan Horne, according to fashion press.
What does SAME sell?
SAME sells luxury swimwear plus ready-to-wear dresses, knits, denim, leather, outerwear, jewelry and a children’s swim line.
Does SAME swimwear run small?
Several Trustpilot buyers say SAME swim tops run very small, so measure carefully before ordering.
What is SAME’s return policy?
Reviewers report a 14-day window, restocking fees and refund deductions. Read SAME’s current return policy page before buying.
Is SAME legit?
SAME is a real, established fashion brand, but its Trustpilot profile shows a 1.7 score from 19 reviews, mostly about returns and service.
Final Verdict
SAME has real fashion credibility. Its minimal, metallic swimwear helped shape luxury swim trends, celebrities wear it, and its expansion into knits, denim, leather and outerwear makes it a full lifestyle label for trend-focused shoppers.
But the buying experience described on Trustpilot is poor. Very small swim sizing, strict and costly returns, refused refunds over alleged marks, quality issues on expensive pieces and slow service explain a 1.7 score. The sample is small and unclaimed, but the pattern is consistent. If you buy, do it carefully: measure, read the policy, consider a stockist, and protect your payment. For most shoppers, a better-reviewed luxury swim brand is the safer choice.
Scorecard
Category | Score |
Design | 8.8/10 |
Brand Cachet | 8.5/10 |
