About Us

Home Is Where The Pack Is started because we got tired of the same problem every time we tried to shop for our home.

You open a browser, search for something specific — a good rug, a sofa that actually fits the space, a kitchen tool that does what it promises — and you end up buried in sponsored content, review sites that clearly haven't used anything they're writing about, and product pages full of marketing copy that tells you absolutely nothing useful.

We built this site to be something different. A place where recommendations come from actual experience rather than affiliate catalogues. Where we tell you when something isn't worth the money alongside when something genuinely is.

The name came from something we believed before the site existed: that home isn't about having the right furniture or the right square footage. It's about the people — and the animals — you share the space with. Your pack. That's what makes a house feel like something worth coming home to.

What we cover has grown since we started, but the core of it stays the same. Home décor and organisation, because that's where we spend the most time and money testing things. Fashion and beauty, because the lines between how your home looks and how you present yourself to the world are blurrier than most lifestyle sites acknowledge. Kitchen and outdoor living. Travel, because how you experience home is shaped partly by how far you wander from it.

We are a publisher partner on Impact.com — which means some of the brands we cover have affiliate programs we participate in. We'll always be clear about that. What it doesn't mean is that our coverage is for sale. We've written critically about brands we have affiliate relationships with. We've recommended things we earn nothing from. The editorial decisions here are ours and they're honest.

If you've found something useful on this site, or if something we recommended turned out to be wrong — genuinely wrong, not just not your preference — we want to hear about it. The contact page is real and we actually read what comes in.

Thanks for being here.