Introduction
Outdoor clothing is no longer just about function – it’s about the right blend of performance, comfort, and sustainability. Enter Free Fly Apparel: a brand that has built a loyal following with ultra-soft outdoor clothing made from bamboo. Whether kayaking at sunrise, hiking in the forest, or simply relaxing on the patio – Free Fly’s mission is to keep you cool, protected, and comfortable.
But does this up-and-coming brand really deliver on its promises? We take a comprehensive look at Free Fly Apparel – from its beginnings to its bestsellers.
Brand Mission
Free Fly Apparel was founded by a family of outdoor enthusiasts who were fed up with scratchy, synthetic clothing. Their mission? To develop comfortable, breathable, and sustainable performance clothing made from natural fibers, especially bamboo.
The brand focuses on developing clothing that combines technical performance with luxurious softness while minimizing its environmental impact. With its roots in Charleston, South Carolina, Free Fly prides itself on equipping adventurers who care as much about comfort as it does about protecting the environment.
Product Overview
The brand’s flagship product – a lightweight, breathable hoodie with UV protection. Thanks to its cooling bamboo blend and odor-resistant properties, it’s especially popular with anglers, boaters, and hikers.
These quick-drying shorts offer freedom of movement, comfort, and versatility, making them ideal for water sports and casual wear. Available for men and women.
A performance-oriented garment for high-movement activities like running or hiking. It’s moisture-wicking and has an athletic fit, yet remains incredibly soft.
A dressier option made with technical fabrics, ideal for golf courses, the casual office, or travel.
A relaxed-fitting dress made from the same bamboo blend – offering UV protection, softness, and optimal ventilation.
Comfortable clothing for little ones – featuring the same bamboo materials in casual, relaxed styles.
Highlights
Ultra-soft bamboo fabrics: Free Fly’s biggest advantage is the incredibly soft feel of the clothing against the skin.
Sun protection: Most tops offer UPF 20-50+, making them perfect for outdoor adventures.
Environmentally friendly: Bamboo is a renewable resource that uses less water and chemicals than traditional cotton.
Breathable and moisture-wicking: Keeps you cool in warm weather while being lightweight and odor-resistant.
Minimalist, clean aesthetic: Perfect for those who want to combine understated style with high functionality.
Pros and Cons
✅ Pros
Extremely soft and comfortable for all-day wear
Strong sun protection integrated into many garments
Lightweight and packable – ideal for travel or hiking
Sustainable materials and ethical production practices
Gender-neutral color palettes and minimalist design
Long-lasting quality even after repeated washing
❌ Cons
Slightly higher price than average outdoor clothing
Limited availability in brick-and-mortar stores
Slimmer cuts may not suit all body types
Some colors and sizes can sell out quickly
Fewer technical features compared to established outdoor brands
Customer Reviews
Free Fly Apparel receives top marks from customers who value comfort and functionality. Many reviewers mention that their hoodies and tops have become their favorite pieces for all occasions, from beach trips to relaxing in the backyard. The bamboo fabric is often praised for its cooling effect, breathability, and lightness, especially in humid climates.
Regular customers often report that they return because of the brand’s consistent quality and size selection. On the other hand, some customers mention the somewhat high price and wish for a wider range of sizes or more vibrant color combinations. However, the vast majority are impressed by the brand’s commitment to comfort and sustainability.
FAQs
Q: What makes Free Fly clothing so special?
Free Fly uses bamboo-based fabrics that are softer, more breathable, and more environmentally friendly than traditional synthetic or cotton materials.
Q: Is Free Fly clothing suitable for hot weather?
Yes. The bamboo blend is known for keeping you cool, dry, and protected from the sun—ideal for hot or humid environments.
Q: Does Free Fly apparel offer sun protection?
Most tops have built-in UPF 20-50+, providing reliable protection from UV rays.
Q: How does the clothing fit?
The fit is typically athletic or loose. Many customers find the fit to be true to size, but it’s recommended to check the size chart, especially for slimmer cuts.
Q: Is Free Fly clothing sustainable?
Yes. Bamboo is one of the most sustainable raw materials available, and Free Fly uses environmentally friendly production methods wherever possible.
Q: Is a return possible?
Yes, Free Fly offers a return and exchange policy as long as the product is unworn and in its original condition.
Final Verdict
If you’re looking for comfortable, stylish, and responsibly produced clothing for your outdoor lifestyle, Free Fly Apparel is worth considering. Their bamboo-based clothing lives up to the hype, offering unmatched softness, breathability, and an aesthetic that works just as well on the boat as it does at brunch.
While the prices are a bit above average, the quality, sustainability, and comfort make the clothing a solid investment for anyone who spends a lot of time outdoors—or simply wants to feel good in their clothes.
Final Rating: 9.1/10 – An eco-conscious comfort brand that perfectly combines softness, functionality, and everyday style.
