Introduction
In just a few years, Skims has grown from a trendy shapewear startup to a global fashion giant. Founded by Kim Kardashian, the brand aimed to challenge conventional beauty ideals and body standards – and certainly made a splash. But is Skims still worth the hype in 2025? With mixed reviews and increasing competition, we took a closer look at what Skims really offers today.
Brand Mission
Skims is built on a simple yet powerful idea: everyone deserves to feel comfortable and confident in their own skin. With this in mind, the brand has launched a line of shapewear and underwear in all sizes, tailored not only to runway models but also to real bodies. From seamless bodysuits to cozy loungewear, Skims prioritizes comfort, fit, and inclusivity.
Skims’ mission is to redefine foundation wear. We offer:
A wide range of sizes (from XXS to 5XL)
A variety of skin tones (including nine nude shades)
Modern, minimalist design for everyday wear
The brand sets new standards with innovative fabrics and functional design, while promoting body positivity and self-expression.
Product Overview
Skims offers various collections, from shapewear and underwear to loungewear and sleepwear. Here are some of the most popular product categories:
Lightweight, buttery-soft underwear and bras that feel like a second skin. These pieces are known for their stretch, comfort, and versatility.
Snug yet breathable shapewear that smooths, shapes, and supports your curves. Available as bodysuits, shorts, and briefs.
Casual, cozy essentials like long dresses, tank tops, and pants for relaxing – with a stylish touch.
Basic T-shirts, tank tops, and underwear made from cotton jersey for a breathable everyday feel.
Recently expanded to include men’s underwear, tank tops, and T-shirts with the same comfort principle.
Highlights
Founded by Kim Kardashian, who brings a lot of star power and visibility.
Sizes from XXS to 5XL for every body type.
Available in a wide range of skin tones.
Sleek, minimalist design for everyday wear.
Regular new releases and collaborations keep the brand fresh and on-trend.
Comfortable materials for all-day comfort.
Environmentally friendly packaging.
Pros and Cons
✅ Pros
Extremely comfortable shapewear that adapts to the body.
Wide range of colors and sizes.
Soft, lightweight fabrics that don’t cut or roll.
Stylish loungewear that looks as good as it feels.
Celebrity endorsements keep it relevant and in demand.
❌ Cons
Some items run small or large – sizes may vary.
Cotton basics tend to pill or fade after multiple washes.
The return and exchange process can be frustrating for customers.
Prices are relatively high compared to similar items. Brands
The quality of certain items (e.g., cotton jersey) doesn’t always match the price.
Customer Reviews
Skims has a loyal customer base, but reviews are mixed:
Many love the shapewear for its smoothing effect and breathable material.
Others praise the comfort of the loungewear and the soft texture of the Fits Everybody line.
However, some buyers complain about inconsistent sizing and fabric fading.
Customer service is reportedly inconsistent, with some customers reporting slow response times or unhelpful answers.
On platforms like Reddit and review sites, Skims fans recommend trying on one or two items first before committing to a full wardrobe.
FAQs
Q: Does Skims run true to size?
A: It depends on the item. Some shapewear items run small due to compression, while lounge sets can run large. It’s best to consult size charts and reviews before purchasing.
Q: Is the price worth it?
A: The shapewear and soft lounge collections generally offer good value, especially for those who value comfort and style. However, cotton basics may not be affordable for everyone.
Q: Can I return Skims items?
A: Yes, but only unworn items with tags. Some customers have reported delays or issues with returns, so be sure to follow the return instructions.
Q: Is inventory replenished frequently?
A: Yes. Core collections are replenished regularly, but limited-edition items often sell out quickly and may not be available again.
Q: Are Skims items included?
A: Skims leads the market in size and color variety, although there has been criticism recently about the less diverse marketing imagery in recent campaigns.
Final Verdict
Skims isn’t just a trend—the brand has revolutionized the shapewear market, introducing a more inclusive approach to everyday basics. Its standout shapewear offers comfort and contouring, while its loungewear and underwear lines offer modern aesthetics and everyday practicality.
That said, the brand does have its flaws. Some products, particularly cotton basics, aren’t particularly durable. Sizing discrepancies and mixed customer service experiences are also worth noting. However, if you’re looking for form-fitting, stylish basics that flatter many shapes and skin tones, Skims is still a strong contender in 2025.
Our Rating: 8.5/10
Ideal for those who want to combine comfort with confidence and a touch of Kardashian glamour.
