Introduction
In a crowded market full of weight-loss apps and diet plans, Noom stands out by focusing on behavior, not just calories. Instead of promising quick results through restrictive diets, Noom promises to help you understand why you choose certain foods—all using a psychology-based approach.
But is Noom really the mindful, science-backed solution it claims to be? We investigated how Noom works, what users say, and whether the subscription is worth it.
Brand Mission
Noom’s mission is to help people live healthier lives through behavior change. The company aims to shift weight loss from the question of “what do we eat?” to the question of “why do we eat?” using principles of cognitive behavioral therapy (CBT) and habit formation.
At its core, Noom isn’t just about losing weight—it’s about building a sustainable, healthy relationship with nutrition, exercise, and mental well-being. With daily coaching, tracking tools, and insightful lessons, Noom aims to help its users make lasting lifestyle changes.
This approach relies on science, support, and self-awareness, aligning with a new wave of wellness that values psychology as much as physical fitness.
Product Overview
Noom is a subscription-based mobile app for iOS and Android. It combines elements of traditional weight-loss programs (like calorie and meal tracking) with psychologically informed lessons, quizzes, habit tracking, and virtual coaching.
Core Features:
Daily Lessons: Psychological insights in small bites help you break unhealthy habits.
Color-Coded Food Tracking
Foods are classified as green, yellow, or red based on their calorie density and nutritional value.
Goal Specialist & Coaching
Access to certified coaches to help with goal setting and motivation.
Step and exercise tracking
Integration with smartphone or smartwatch pedometers to track daily activity.
Highlights
Psychology-focused approach that addresses the root causes of eating habits
Daily check-ins and lessons that educate, not shame
Visual progress tools such as charts and milestone tracking
Flexible nutrition guidelines, not a restrictive diet
One-on-one coaching for accountability
Integration with wearables and pedometers for seamless data collection
Integrated motivational and mindfulness tools
Pros and Cons
✅ Pros
Enables long-term habit changes, not crash diets
Promotes mindful eating and self-reflection
Suitable for all diets (vegan, vegetarian, gluten-free, etc.)
Clear, user-friendly mobile interface
Daily content is engaging and scientifically based
Coaching system offers accountability and support
Ideal for people who want to understand the psychology behind their behavior
❌ Cons
Subscription costs can be high for some users
No live consultation – coaching is provided via app messaging.
Food logging requires manual input, which can be tedious.
Weight loss is gradual and not for those seeking quick results.
Can be overwhelming at first due to the amount of reading involved.
Some users find the group feature less engaging than expected.
Customer Reviews
Most users appreciate Noom’s unique, science-backed approach to health and weight loss. They particularly praise the daily, entertaining lessons, which many describe as eye-opening, especially in identifying emotional triggers and unhealthy eating habits.
Others find the interaction with the coach supportive and motivating, even though communication is via messages rather than in real time.
Some users report that it has helped them lose weight slowly but steadily and, more importantly, stay consistent without feeling restricted. However, not everyone is enthusiastic – some don’t like the food tracking interface, and others find the cost unjustified if they aren’t fully committed.
Overall, the majority of users agree that Noom without n helps them reshape their relationship with food, leading to healthier long-term outcomes rather than quick fixes.
FAQs
Q: How much does Noom cost?
Noom typically offers a free trial, followed by a subscription that can be billed monthly, quarterly, or annually. Prices vary depending on the plan chosen.
Q: Is Noom a diet?
No, it’s not a traditional diet. Noom focuses on behavior change and education rather than restricting specific foods or food groups.
Q: Does Noom really use psychology?
Yes, Noom is based on the principles of cognitive behavioral therapy (CBT) and encourages users to understand and change unfavorable thought patterns.
Q: Do you have to count calories?
Yes, you log your food and calories, but Noom emphasizes food quality (using a color system) over quantity.
Q: Can vegetarians or people with dietary restrictions use Noom?
Absolutely. Noom is flexible and can be adapted to various diets, including vegan, gluten-free, low-carb, and more.
Q: What support does Noom offer?
You’ll be connected to a personal coach and can optionally join a support group. Support is provided via in-app messaging.
Final Verdict
Noom isn’t your average weight-loss app—and that’s precisely why it works for so many. Its focus on psychology, education, and habit formation sets it apart from restrictive or tricky diets. While the price may seem daunting, the added value lies in the long-term change in mindset, not just the number on the scale.
If you’re looking for a tool that promotes self-awareness over shame and progress over perfection, Noom is worth a look.
Final Rating: 9/10—A smart, science-backed app for sustainable weight loss and mindful living.
