Introduction
Noom is one of the most well-known apps in the US market for digital weight management programs. Instead of focusing solely on diets or specific meal plans, Noom focuses on psychology, habit formation, and long-term behavior change. This review explores how the app works, who it’s suitable for, and what you should know before purchasing.
About Noom US
Founded in New York City in 2008, Noom has grown into a major player in the wellness and weight-loss sector. Its core offering is a mobile app that combines tracking (diet, steps, weight), daily lessons, community support, and personal coaches to help users build sustainable habits. Over time, Noom has expanded its activities into related wellness areas beyond weight—including programs for stress, mood, and chronic health risks.
Noom's Mission & Philosophy 🌿
Noom’s mission is to help people around the world live healthier lives by changing habits, not just calories. This philosophy includes:
Root root cause analysis: Understanding why you eat or exercise the way you do, rather than simply telling you what to eat.
Sustainable behavior change: Developing small, actionable steps that become permanent routines.
Accessible coaching and community: Personal support through technology.
Long-term focus instead of short-term fixes: Users can maintain their weight and live healthier lives beyond the program.
Core Weight Management Program
The heart of Noom is the weight management plan: You log your meals, weigh yourself regularly, complete daily lessons (based on cognitive behavioral therapy principles), and often get access to a coach or support group.
Pros:
Promotes greater awareness of eating habits and triggers.
Offers educational lessons that help build lifelong skills, not just short-term weight loss.
Combines tracking, coaching, and community, which studies show improves results.
Cons:
Requires regular daily commitment (logging, reading, weighing) – it’s not passive.
Some users find the calorie goals too ambitious or the food logging tedious.
Additional Wellness and Program Extensions
Noom also offers programs focused on stress/mood, fitness tracking, and, more recently, options with telehealth elements.
Pros:
Ideal for more than just weight: mood, stress, lifestyle.
One ecosystem instead of multiple apps.
Cons:
Prices for premium or advanced services can add up.
Some modules feel less sophisticated or comprehensive compared to dedicated, specialized apps.
Highlights
Strong focus on psychology and behavior change rather than just diet or exercise.
A broad user base, and many people report significant results with full use of the program.
Flexible: You can adjust your pace, skip foods instead of strictly eliminating them, and develop lasting habits.
A single app covers many aspects of lifestyle: food, exercise, stress, habits.
Who is it for? 👥
Noom US is ideal for:
People who want to understand why they behave the way they do with nutrition and health and are willing to put in the effort.
Users who benefit from structure, tracking, coaching, and community accountability.
People who are looking for lasting lifestyle changes, not just a quick weight loss.
It may not be ideal for:
People who want a very simple program with minimal tracking or instruction.
Buyers who prefer very cheap or free apps without coach support.
People who prefer a pure DIY or pure nutrition app without behavior change modules.
Our Opinion / Why We Love It ❤️
We appreciate Noom because it addresses the deeper side of weight management—the realization that what you eat matters, but why you eat is often even more crucial. The combination of psychologically sound lessons, tracking, and community support creates a powerful platform for anyone who wants to get involved.
However, it’s not a panacea. Results depend heavily on regular use—logging meals, completing lessons, and weighing yourself regularly. For users who do these things, it can be transformative; for those who don’t, it can feel like just another app.
Pros and Cons
Pros:
Focus on behavior change rather than just counting calories.
Comprehensive app experience: logging, lessons, community, coaching.
Many users report sustainable results and better habits.
Good user interface and modern app experience.
Cons:
Costs can be higher than with simple tracking apps.
Requires regular participation; passive use yields fewer benefits.
Some users report difficulties canceling subscriptions or unclear pricing.
Not suitable for highly specialized diets or medical conditions without additional support.
Customer Reviews
User feedback is mixed but tends to be positive overall when the program is fully utilized.
Positive Feedback:
Many say they finally understood their habits and were able to maintain their weight long-term.
Users often praise the daily lessons as insightful and motivating.
Critical Feedback:
Some users find the calorie goals too low or unsustainable.
Many users report frustration with billing, cancellation, or the coach’s response.
Others report reaching a plateau after initial weight loss and having to resort to other programs.
FAQs
Q: Is Noom science-backed?
Yes – Noom uses behavioral psychology, tracking data, and habit science as core components of the program. Independent studies show that participants who participate more frequently tend to lose more weight.
Q: How much does it cost?
Prices vary depending on the subscription length and plan. Longer subscriptions reduce the monthly cost; shorter subscriptions or premium add-ons cost more.
Q: Do I need a coach?
Many users benefit from access to the coach, but basic tracking and lessons can be used without intensive coaching. The value of coaching depends on your commitment.
Q: Will I be able to maintain my weight?
The platform is designed to support weight loss by focusing on habits. However, as with any program, long-term success depends on ongoing behavior change and lifestyle support.
Q: Can I cancel at any time?
Yes, but some users report that the cancellation process is less straightforward than signing up. It’s advisable to carefully review the terms and conditions before committing.
Conclusion
Noom US offers one of the most advanced, behavior-change-based approaches to weight management in the app space. If you’re willing to commit, track your habits, learn, and make fundamental changes, this is a powerful tool that can create lasting change.
However, if you’re looking for a completely passive or extremely low-cost solution, or if you have very complex health issues that require specialist care, you should consider whether this program fits your style and needs.
In short, Noom US offers the best solution for commitment + dedication = meaningful results. It’s less about a quick diet solution and more about changing your habits.
