Introduction
Skims is a US fashion brand founded by Kim Kardashian in 2019, specializing in shapewear, loungewear, and underwear. Skims quickly gained global recognition and established itself as a leader in body-hugging fashion. The company offers a wide range of sizes, shades, and styles to flatter every body type. Known for its elegant designs, innovative fabrics, and cultural influence, the brand appeals to those seeking comfort and confidence in their everyday essentials. From basics to trendsetting collections, Skims has transformed the shapewear and loungewear market into a lifestyle movement.
Brand Mission
Skims’ mission is to redefine the shapewear and underwear industry, prioritizing inclusivity, comfort, and confidence. The brand believes that every body deserves to feel good in its own skin. This is reflected in the wide range of sizes (XXS–5X) and the variety of skin tones. Skims combines fashionable innovation with functionality, offering garments that are both stylish and practical.
Skims’ shapewear line is one of its most well-known categories. The products smooth, shape, and enhance the figure and range from bodysuits and shorts to waist trainers and open-bust styles. Customers praise the comfort and effectiveness, especially the generous sizes and natural-looking colors.
The loungewear collection includes cozy sets, sweatpants, bathrobes, and oversized hoodies made from soft, breathable fabrics. Customers love the combination of style and comfort, making these garments versatile for both home and casual wear.
Skims’ underwear includes bras, briefs, thongs, and bralettes designed for everyday comfort. The seamless fit and lightweight fabrics make them a popular layering piece. Many customers praise their durability and comfortable feel.
Highlights
Large size selection (XXS–5X) with a wide range of colors
Functional yet fashionable designs
Comfortable fabrics for everyday wear
Seasonal collections and collaborations ensure lasting enthusiasm
Trusted, celebrity-endorsed brand with a global reputation
Pros and Cons
Pros:
Includes size and skin tone options
Comfortable and durable fabrics
Wide variety of styles in shapewear, underwear, and loungewear
Fashionable designs for many occasions
Strong resale and gift-giving appeal thanks to brand recognition
Cons:
High price point compared to other shapewear and loungewear brands
Popular items often sell out quickly
Limited store presence (mainly online)
Some customers find certain shapewear styles too tight.
Customer Reviews
Customer feedback on Skims is overwhelmingly positive. Shoppers often praise the brand’s inclusivity, comfort, and style, with shapewear being highlighted as a confidence-boosting must-have. The loungewear and underwear collections also receive positive reviews for their fabric quality and flattering fit. Some customers mention that sizing seems inconsistent across product lines, while others point to the higher price points. Nevertheless, the general consensus is that Skims delivers premium essentials that live up to the hype.
FAQs
Does Skims ship internationally?
Yes, Skims offers worldwide shipping.
Does Skims accept returns?
Yes, Skims accepts returns within a certain timeframe, however, underwear is generally non-returnable for hygiene reasons.
Does Skims fit true to size?
Most products fit true to size, however, shapewear may fit tighter due to its body-sculpting design.
Does it restock regularly?
Yes, however, limited-edition collections can sell out quickly without restocking.
Is financing available?
Yes, Skims often offers installment plans through payment partners.
Final Verdict
Skims has revolutionized the shapewear and loungewear industry by emphasizing inclusivity, comfort, and style. While the brand has a high price tag and limited availability, its wide range of sizes, high-quality fabrics, and versatile designs justify the investment for many. For anyone looking for everyday items that combine functionality and fashion—and boost confidence—Skims is a forward-thinking brand worth considering.
