Introduction
Finding truly comfortable and supportive bras, nightwear, and lingerie can be a challenge. SOMA US positions itself as the go-to source for women seeking everyday wear that combines comfort, fit, and style – whether it’s a wireless bra for extended wear, pajamas for lounging, or basics that feel good yet look great. In this review, you’ll learn more about SOMA’s history, mission, product range, highlights, and what to consider before buying.
About SOMA
SOMA (also known as SOMA Intimates) is a US retailer of women’s lingerie and nightwear. The company has built a reputation for bras, panties, loungewear, and pajamas for comfort and everyday wear. The brand operates numerous boutiques across the country and has a strong online presence. It is particularly known for its optimal-fitting bras, wireless options, and nightwear praised for its softness.
SOMA's Mission & Philosophy 🌿
SOMA’s philosophy focuses on fit, comfort, and confidence for women. The key focuses are:
Everyday comfort and wearability: Underwear that women love to put on after a long day.
Support and design: Bras with good structure, including wireless and full-coverage styles.
Lifestyle offering: From nightwear to loungewear to travel underwear, the brand offers more than just basic underwear.
Affordable price: Mid-range lingerie – better than bargains, but not ultra-luxurious.
In short: SOMA aims to be a reliable partner for everyday wear and nightwear that feels and looks good.
This is perhaps the core of what SOMA is known for: wireless bras, full-coverage styles, smooth fabrics, sleep bras, and the “Embraceable” and “Vanishing” lines.
Pros:
Several reviews highlight certain bras (e.g., the Vanishing Unlined Perfect Coverage Bra) as exceptionally smooth, comfortable, and great under T-shirts.
Wireless bras are often praised for their comfort without sacrificing support.
The size range for many models is wider than for some established brands.
Cons:
Inconsistent fit: Some customers find the size chart inaccurate or the recommendations from store staff incorrect.
Some items (stretching of the underbust band, underwire support under heavy use) receive mixed reviews.
Because these are not luxury lingerie, the materials may be lower quality than those of high-end brands.
SOMA offers pajamas, nightgowns, lounge sets, and sleep essentials for comfort at night and as casual wear.
Pros:
Many customers value sleepwear for its softness, breathability, and durability (e.g., the “Cool Nights” line is praised for its buttery-soft fabric).
Wide selection of styles and patterns, making sleepwear not only functional but also stylish.
Cons:
Some items may be more expensive than simple loungewear alternatives, so value depends on quality and use.
Fit and fabric thickness may vary by collection—some users may find pajamas to be less high-quality than expected.
Briefs, hipsters, high-leg briefs, smooth shapewear-like pieces.
Pros:
Many wardrobe basics (e.g., smooth, neutral underwear that doesn’t show lines).
Sales and offers often make these more affordable.
Cons:
Some users report quality issues: fabric wear, unraveling seams, or weaker lace pieces than expected.
Because many focus on comfort rather than high fashion, the styling or luxurious feel may be less than with designer underwear.
Highlights
A strong name in the lingerie/nightwear category for women seeking comfort and reliability for everyday wear.
Good wireless bras praised for their all-day comfort.
The nightwear and loungewear lines are regularly praised for their softness and comfort.
The wide range of lingerie, pajamas, and loungewear allows you to build your entire wardrobe with the brand.
Regular promotions, the wide selection, and the wide range of sizes for many items make the brand affordable for many.
Who is it for? 👥
SOMA US is ideal for:
Women looking for comfortable bras (especially wireless or full-coverage) for everyday wear.
Shoppers who value comfort, fit, and versatility in their lingerie and nightwear.
Anyone looking for nightwear and lounge sets that feel good and look good.
Shoppers who value quality overThose who want something beyond discount lingerie but don’t need luxury prices.
It may not be ideal for:
Customers seeking ultra-luxurious lingerie made with high-quality materials or couture design.
Shoppers who require extremely specific sizes outside of the standard size ranges (although SOMA offers a decent selection, some extremes can be limited).
People who expect impeccable customer service or perfection in every item—some reviews point to inconsistencies.
Shoppers for whom durability under heavy use (years of daily use) is a top priority—some items may perform less well in the long run than premium alternatives.
Our Opinion / Why We Love It ❤️
We like SOMA because it strikes a solid middle ground: better than basic lingerie and loungewear, but without the premium luxury price tag. The wireless bras and nightwear lines are particularly impressive and offer real comfort for everyday wear. The idea of building a “go-to” collection of bras and lounge sets is well-executed by this brand.
However, we also point out the different implementation: Fit can vary, customer service is inconsistent, and some products may wear out faster than expected compared to higher-end brands. If you understand these compromises, SOMA is a good choice; if you expect perfection, you might be a bit disappointed.
Pros and Cons
Pros:
Comfortable, well-designed bras (especially wireless/full-coverage bras) with positive user feedback.
Soft, stylish nightwear and loungewear lines.
A wide range of lingerie, nightwear, and basics.
Affordable price for above-average quality.
Good for everyday use and building essential wardrobe staples.
Cons:
Quality inconsistencies: Some items have been criticized for their durability or fit.
Customer service and returns have inconsistent ratings.
Not luxury lingerie – materials and details may not match those of premium designer brands.
Some sizing/fit issues have been reported, particularly with store staff or sizing consultants.
Certain accessories or items may not hold up to frequent, heavy use.
Customer Reviews
Positive Feedback:
Many reviewers highlight certain bras as the “most comfortable” or best wire-free bras they’ve ever tried. For example, editors at several fashion stores rated SOMA’s “Vanishing Unlined Perfect Coverage Bra” as extremely comfortable.
Sleepwear lines are often praised for their softness, durability, and flattering drape.
Users cite comfort and everyday wearability as their main benefits.
Critical Feedback:
Review sites are filled with complaints about customer service, the effectiveness of returns/refunds, delays, and issues with fit and sizing.
Some customers cite issues with fabric quality or seam durability (e.g., panties unraveling around lace edges).
A Reddit discussion pointed out that while SOMA is superior to some established brands, its size range and fit may not meet the needs of women with very specific or less common body types.
“Soma is a step up from VS, but that’s about it… If you actually fit into the size range, you might find something that works for you.”
FAQs
Q: Do SOMA bras run true to size?
The fit varies by model. Some users find their usual size fits, but others recommend trying on the bras and checking returns, as sizing and fit may vary by collection.
Q: Are the wireless bras suitable for larger busts?
Yes – certain models are praised for their strong support and comfort, even for larger busts. However, support can vary depending on the design.
Q: Is SOMA sleepwear worth investing in?
For many shoppers: Yes. The sleepwear is highly praised for its comfort, softness, and durability with proper care.
Q: What are the returns and customer service experiences like?
Mixed. While many customers have had trouble-free experiences, there are numerous complaints about refunds, customer service response times, and shipping issues. So, check the current policies before purchasing.
Q: Are the materials high-quality and luxurious?
Not necessarily. SOMA is in the middle range: better than many discount stores, but not luxurious. The materials are good for the price, but you may have to sacrifice some premium qualities (e.g., high-quality lace, couture details) for affordability and everyday usability.
Final Verdict
SOMA US is a smart choice for women seeking comfortable, reliable lingerie and loungewear/nightwear that strikes a balance between quality and affordability. The wireless bras and nightwear are standout categories. If you shop carefully (check size charts, read recent reviews, and keep expectations in check), you’ll find many pieces worth the investment.
However, there are trade-offs—durability and service can vary, and the products don’t achieve the premium feel of luxury lingerie brands. For the right shopper, SOMA offers excellent value and comfort.
In short: SOMA US = Everyday Lingerie and Nightwear Underwear that offers comfort and fit without luxury prices—but be careful to make sure the style and fit are right for you.
